Corporate Social Responsibility (CSR) response can be more than a Public Relations (PR) exercise and it can be done profitably for the organisation.

The CSR response also need not only be confined to energy use, it can be a lot wider than that and have a bigger impact with greater profit for the organisation.

There are numerous example of how this can be done. To illustrate, a few examples are:



According to the FAO, about 68% of the World’s agricultural land is for grazing animals. A substantial part of that is for production of meat. Meat is mostly consumed for its protein. Animals do not make protein, they like humans consume it.

Microalgae are the best original source of complete protein with all the essential amino acids. Just as important, the protein has much lower heavy metals and do not have all the nasties that meat contains.

However, what is most stunning is that in terms of meat production they are at least 300 times or 30,000% more productive than animals at meat production per hectare per year.

Cost of protein? Microalgae protein is lower cost to produce, so a substantially better and lower cost protein.

Microalgae are the best for the environment.

So, using this offset method, organisations can support protein production from microalgae to the extent that is calculated to make them positive contributors to the environment and importantly make money on doing so.


Soya and Palm oil are the main edible oil sources. Both damage the environment in different ways.

Microalgae can produce edible oil at about 200 times or are 20,000% more productive than Soya and 20 times or 2,000% more productive than Oil Palm.

It is not just productivity per hectare per year, microalgae are very environmentally friendly.

Edible oil from microalgae can be produced more economically than from either Soya or Oil Palm.

So as above, using an offset program, organisations can support edible oil production from microalgae to the extent that is calculated to make them positive contributors to the environment and importantly make money on doing so.

EXAMPLE 3 - for more ambitious groups:

Rural Development – taking villages from the 19th Century to 21st century

Basic Idea

The traditional thinking of rural development is incremental and backward looking, like giving buffaloes to farmers. Does any child aspire to be a buffalo farmer nowadays?

So, as soon as they can, the children go to the nearest town which leads to all the problems of modern life. Only old people are left in the village, so where is the progress for the village?

What if we could bring the 21st century to the rural areas? What is needed to achieve that? What if we could make that village where we, city people, would prefer to be?

The new basics of modern life needed in rural areas

    1. Good housing;

    2. Good roads;

    3. Clean water;

    4. Reliable power

    5. Choice of the best food

    6. Fast internet with all its attendant benefits;

    7. Latest top world class education mainly based on gaming, online, video, YouTube……. With supervision in classes;

    8. The best jobs;

    9. Availability to socialise;

    10. Waste disposal, clean living;

    11. And lots more

How can that be done?

Technology has advanced in many areas to achieve this.

    1. Power – many advances including solar, biogas, syngas, wind power, mini hydro……. Allow affordable energy

    1. Food – Fundamentally based on algal cultivation to provide food, feed and base materials for humans, aquaculture, hydroponics and much more.

    1. Internet – very fast low cost, even free internet is going to be available in 2 to 3 years direct from the sky to all parts of the world.

The race to provide emerging markets with high-speed internet access has long been in full swing.  SpaceX and Virgin Galactic are ramping up efforts to provide internet connections from space using small armies of satellites. Google has a few different ideas, like providing 5G connection using solar-powered drones, or using massive balloons to create widespread internet access. ViaSat, a Boeing group has its own program. And then there's Facebook, which has a solar-powered internet drone of its own, is partnering with French satellite operator Eutelsat to provide internet to sub-Saharan Africa, and is also potentially working on a millimeter-wave radio mesh network solution similar to the one being teased by Starry.”

    1. Education – Even the current ‘best in the world’ education needs to be improved. It needs to become immersive, natural learning that students get hooked on to like they now get hooked on to social media and games. And very importantly, the students need to learn how to think, develop concepts, ideas, theory and similar basics not “facts”. With good internet connection and the right attitudes and objectives, we have the means to make rural education the leading edge. Some basics on online education, which could be a component, can be seen at http://www.forbes.com/sites/schoolboard/2016/02/25/3-online-education-trends-that-will-shape-how-you-hire-in-2016/#539d4d714761 However, online education would only be a part of the whole education support program.

    1. The best jobs – a few local good jobs will be available but the bulk of them will be online jobs

    1. Socialisation - It is vital that young people are able to socialise for many reasons including, if they cannot, they will migrate to towns and cities even if the conditions there are much worse but beyond that, socialisation is a vitally positive force. Each location will have a different solution but this must be an integral part of rural development.

    1. Waste disposal – the village has to be clean and very attractive to live in. For that waste disposal with the highest standards are important. Everyone will be educated to separate the waste into many components and the best waste handling and disposal methods will be employed.

    1. One key industry is needed to consolidate and hold the progress together – microalgae are an ideal project.

    1. Lots more – there is a lot more to building very attractive, fulfilling, enjoyable and productive village but the above list gives the basic thinking.

Algae International Berhad (AIB) has organised a consortium of companies, each leading in their sector, to be able to undertake major projects.

This would be done in conjunction with the group seeking to do their bit for planet Earth as part of their CSR

So groups keen to do their bit for planet Earth have a readymade system to move forward with rapidly.